The media world is no longer defined by boxes – radios, computers, TVs, laptops, iPhones.  It’s defined by products.  In the traditional radio world, that means unique information, unique perspective, and unique events.
Ricky Bobby’s Dad in “Talladega Nights” says, “If you ain’t first, you’re last.”  That is absolutely true in media.  When news breaks, it spreads  faster than a case of the clap in a Thailand strip club.  The question of where were you watching TV when… isn’t germane anyone.  It’s who texted you with the news.  One year ago, Michael Jackson died.  I don’t know anyone who found out via TV or radio.  TMZ reported it via Twitter, and like 100-million dominos simultaneously falling, it was retweeted to everyone under 30.  Then they called their parents to let them know.

See the full article from “Kent Sterling (blog)”



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